Tag Archives: 2010

Football Fridays Will Never Be The Same

As the countdown to the 2010  FIFA World Cup gets closer,expectations are very  high ,so is the excitement  of  hosting a very successful first ever FIFA world cup on African soil. Billions have been spent on infrastructure, opportunities have been created for many people, so much revenue is expected from tourists and fans who will come for the world’s greatest event. But in the background is the forgotten rural child.A charity organization has come up with a very noble way of giving back to the society.

Millions have been put into sponsorship ,with leading brands like Coca Cola and Mc Donalds even sponsoring child escorts. But for a child in Emelo(Mpumalanga) , Madimbo(Limpopo) ,Vryberg(North-West) ,Welkom(Freestate) ,the whole event might mean nothing but exposure and vulnerability to negative influences and environments in an attempt to be part of a World Cup spectator.

Trail of Hope Foundation has taken to itself to raise 100 TV sets for donating into disadvantaged communities,this it after they realized that of the  estimated 47 million people who live in South Africa , not all of them have the privilege of owning TV sets nor have enough funds to buy tickets, however by virtue of being in South Africa ,they have high hopes of watching the 2010 FIFA World Cup. In our quest to create a safe  TV viewing environment for children in rural ,mining and farming areas during the 2010 FIFA World Cup, we are challenging corporate and other stakeholders to buy TV bundles (10 TVs) for donation to remote schools ,crèches and community projects where children will be able to watch the games for free and safely. The TVs will be handed over to the deserving disadvantaged communities on Fridays as part of Football Fridays.

Trail of Hope Foundation (T.H.F) is a youths-inspired registered non-profit organization based in Pretoria, South Africa that empowers orphaned and vulnerable children by effecting change through highlighting and proving sustainable solutions to the desperate struggles orphaned and vulnerable children face in order to survive against poverty, trafficking, abuse, crime, institutionalization and disease.It was founded in 2009 by Tendai Joe.

Children in Senegal Watching a communal TV

“I grew up without a TV ,being born to a poor family denied me a lot of things.Guess what ,i did not understand what Mandela stood for until 1998.I also never had the chance to watch some important world events because our family did not have a TV set”,said Tendai Joe ,Trail of Hope Foundation founder and marketing director.

Schools , churches ,community projects and creches stand to benefit as they will retain the TV sets even after the world cup.They could then use then for community development and educational purposes .Considering that one 72cm TV set may cost R1600 ,and will be watched by at least 40 children ,it means who ever contributes to the cause will be giving R40 to each child ,which is not even enough for a single cinema outing and here we are talking of 64 matches !

The challenge is now to SA’s corporates ,to come on-board and support this initiative.Its for the good of the children and the Foundation has already pitched the idea with media houses and other potential partners and supporters of the initiative.

“I look forward to go and watch some of the games with communities where we will donate the TV sets,should corporates come on-board to support us.I think this is a great marketing opportunity for companies that vulue their customer goodwill.”, said Tendai.

P.S dear reader your comment is an endorsement to us ,we really value a few words from you.Whats your take on the initiative?


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Welcome to Screen4Hope Project.


In our quest to create a safe  TV viewing environment for children in rural ,mining and farming areas during the 2010 FIFA World Cup,the Trail of Hope Foundation realized that of the  estimated 47 million people who live in South Africa , not all of them have the privilege of owning TV sets nor have enough funds to buy tickets, however by virtue of being in South Africa ,they have high hopes of watching the 2010 FIFA World Cup.

But not many of them living in rural ,mining and farming areas will have the opportunity to access a TV set to watch  the spectacle in the comfort of their homes.Therefore we have come up with the Screens for Hope Campaign.We are encouraging corporates to buy a TVs in bundles (10) ,and we would like to donate them to schools , churches , crèches and community projects were children can safely join the estimated 26.3billion spectators from around the world in celebrating the event.

Our Mission

  • Encourage corporates and other potential donors to think about the forgotten rural children who would also want to be part of the historic event
  • Collect and donate Television sets to communities in remote parts of the country including farms ,mines and rural areas.
  • Encourage free shared viewing of games ,at schools , crèches and community projects which will enhance community unity
  • All donated Television sets will belong to the communities they will be donated to .
  • Provide an alternative environment for children to watch the FIFA World Cup matches besides alcohol outlets which may expose them to abuse or abusing substances.

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Motorola provides SIM condom for child protection

Motorola will be providing wraparound covers for SIMs, enabling parents to control who their children speak to and when at the click of a mouse.

Services managing kids’ communications generally rely on a compliant network operator and/or a customised handset, but Motorola reckons it has the technology to apply parental controls to any handset on any network by intercepting communication with the SIM.

Norwegian startup Blipper will provide the service. The company shamelessly flaunts the “think of the children” approach, complete with an insipid backstory about the founder’s kids, but completely lacking in technical details.

iSIM in actionThe iSIM wraps around the existing SIM, intercepting communications for the protection of ankle biters

Intercepting SIM communications isn’t new – circuits of a similar nature have been used for years by hackers and those who just want to squeeze two SIMs into a single handset or play similar games. The concept gained popularity with the launch of the iPhone: a SIM-intercept chip can catch network name requests and assure the iPhone it’s on the AT&T network, but these days software unlocks are more popular.

Another SIM-intercept deviceBladox makes all kind of interesting SIM-intercept devices

Motorola’s iSIM (intelligent SIM) is an attempt to take the process mainstream, with the promise of adding SIM functionality without having to work with network operators who control SIMs completely.

Blipper is the first application to do this. Just wrap an iSIM around the SIM card and once the service is live you’ll get a web interface through which you can set the permitted numbers and times your child will be allowed to call. That configuration is sent to the mobile and intercepted by the iSIM, which blocks calls to other numbers by refusing to authenticate the SIM to the phone.

Enterprising children might try ripping off the protective prophylactic, so it’s probably best not to tell them it’s installed. To be fair, the Blipper service is aimed at children in the six to 10 range – a demographic not known for its in-depth understanding of GSM SIM authentication procedures.

We’re not sure how the handset will react to the iSIM’s interference – in our experience it throws up some sort of device-dependent error message. Motorola hasn’t yet responded to a request for more information, but it will certainly depend on the handset model and make.

Obviously a service like this would be better placed with the network operator, but that would open the operator to accusations of putting children at risk of deadly cellphone radiation (reality be damned). In the US Disney offered something similar, but the mouse’s MVNO* failed and the idea hasn’t spread widely.

As a technology the iSIM has potential far beyond controlling the behaviour of children. Network operators have been astoundingly reluctant to do anything interesting with their SIMs, but with Motorola’s iSIM third parties can have a shot and hopefully we’ll see something more interesting than an unlocked iPhones or a kid who can’t make calls in class. ®

*Mobile Virtual Network Operator – all the fun of running a network without the effort required to build one.

Article source http://www.theregister.co.uk/2010/04/08/motorola_isim/

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