ETV’s Sunrise Sport Endorses Screens4Hope

Sunrise is ETV’s South African news and actuality breakfast television show hosted by Graeme Richards and Sindy Mabe which covers the latest news in politics, sport, business, health, entertainment, weather and traffic.

Sunrise sports  is the sport segment  more newsy with more fixed features, inserts and more cutting edge since it is manned by the people running the 24-hour news operation.And today ,Screens4Hope received a message from the producers and it reads ,”Morning Very interesting project Sunrise sports would like to cover this

I made an immediate call and guess what ,it was all praises.They basically andorsed the whole concept ,which makes it even a worthy cause.We hope many children will benefit from this initiative.

We have also conatcted the local municipalities in the 3 provinces to help us identify deserving communities and schools.I have travelled the whole of the 3 provinces before ,but as you know changes happen everyday.We are also in negotiations with TV distributers have discounted prices on the TV sets for the cause.

Keep up the support


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Doing it for the CHILDREN

The young fans religiously believe in their country ,and in the game.They see heroes in Teko Modises  and Benni McCathys , they also dream of becoming player escorts although they know ,chances are one in a million.They are the forgotten player number 12.They live in informal settlements ,in farms ,in mining areas and in rural areas.But the passion they have is just amazing.With or without a vuvuzela ,they hope to be part of the excitement surrounding the spectacle.But are we really having them in the picture? To me it feels like they are  The Forgotten  South African Children ,left behind in what we envision as a successful ,once in a lifetime and once in Africa soccer World Cup event.Even street Children have had a fair chance to play their Street Child Soccer World Cup in Durban ,and so were many other development programmes in townships especially Soweto and Khayelitsha.

Realising that we have forgotten about a special segment of the society ,we have not even considered their safety ,their interests and their needs.South Africa has more than 9million children on grants and that only tells a lot about those children’s daily struggles.Having a television set at home would be a luxury( SA statistics) have proven it !You see by their love of wrestling that when it is time to watch John Cena they risk even being caught in a shabeen or club ,learning against windows or doors as they try to catch a glimpse of the action.

We can never be all the same and we are not all privileged.An ideal world would have our children safely watching televisions at home.But that is a dream ,but there is a way.Children are very comfortable and safer at school , crèches ,church and at home than near alcohol outlets.We can never stop them going there if there is not any option for them ,where they can watch their favourite programmes.But for the 2010 FIFA World Cup,conditions need to be a little better.Most people who own televisions where people usually go to watch games over weekend usually charge a few rands or you have to buy to have the priviledge of watching their TVs.

But what of giving TV sets to rural communities.To schools ,churches and other child-friendly environments? Would that not make a difference? After all i dream of watching  the FIFA world Cup in style,watching with communities ,in different areas until the final!I so look forward to share the joy with all soccer fans and share the memories with those i love most when the soccer spectacle is long over.But i want memories of smiling faces ,watching a communal TV for free .Especially children.

These smiling faces will be more happier if we afford them safer and child friendly TV viewing environments.They might be far away from the glitz and glamour of Johanesburg ,Pretoria ,Durban ,Cape Town and Rusternburg   where the FIFA 2010 soccer matches will be played ,but still they are part of mzansi. With a long holiday ,TV accessible to them would be an added advantage.

Now it is upto South African corporates and well-wishers to support the Screens4Hope initiative and have these children smiling more.!

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Football Fridays Will Never Be The Same

As the countdown to the 2010  FIFA World Cup gets closer,expectations are very  high ,so is the excitement  of  hosting a very successful first ever FIFA world cup on African soil. Billions have been spent on infrastructure, opportunities have been created for many people, so much revenue is expected from tourists and fans who will come for the world’s greatest event. But in the background is the forgotten rural child.A charity organization has come up with a very noble way of giving back to the society.

Millions have been put into sponsorship ,with leading brands like Coca Cola and Mc Donalds even sponsoring child escorts. But for a child in Emelo(Mpumalanga) , Madimbo(Limpopo) ,Vryberg(North-West) ,Welkom(Freestate) ,the whole event might mean nothing but exposure and vulnerability to negative influences and environments in an attempt to be part of a World Cup spectator.

Trail of Hope Foundation has taken to itself to raise 100 TV sets for donating into disadvantaged communities,this it after they realized that of the  estimated 47 million people who live in South Africa , not all of them have the privilege of owning TV sets nor have enough funds to buy tickets, however by virtue of being in South Africa ,they have high hopes of watching the 2010 FIFA World Cup. In our quest to create a safe  TV viewing environment for children in rural ,mining and farming areas during the 2010 FIFA World Cup, we are challenging corporate and other stakeholders to buy TV bundles (10 TVs) for donation to remote schools ,crèches and community projects where children will be able to watch the games for free and safely. The TVs will be handed over to the deserving disadvantaged communities on Fridays as part of Football Fridays.

Trail of Hope Foundation (T.H.F) is a youths-inspired registered non-profit organization based in Pretoria, South Africa that empowers orphaned and vulnerable children by effecting change through highlighting and proving sustainable solutions to the desperate struggles orphaned and vulnerable children face in order to survive against poverty, trafficking, abuse, crime, institutionalization and disease.It was founded in 2009 by Tendai Joe.

Children in Senegal Watching a communal TV

“I grew up without a TV ,being born to a poor family denied me a lot of things.Guess what ,i did not understand what Mandela stood for until 1998.I also never had the chance to watch some important world events because our family did not have a TV set”,said Tendai Joe ,Trail of Hope Foundation founder and marketing director.

Schools , churches ,community projects and creches stand to benefit as they will retain the TV sets even after the world cup.They could then use then for community development and educational purposes .Considering that one 72cm TV set may cost R1600 ,and will be watched by at least 40 children ,it means who ever contributes to the cause will be giving R40 to each child ,which is not even enough for a single cinema outing and here we are talking of 64 matches !

The challenge is now to SA’s corporates ,to come on-board and support this initiative.Its for the good of the children and the Foundation has already pitched the idea with media houses and other potential partners and supporters of the initiative.

“I look forward to go and watch some of the games with communities where we will donate the TV sets,should corporates come on-board to support us.I think this is a great marketing opportunity for companies that vulue their customer goodwill.”, said Tendai.

P.S dear reader your comment is an endorsement to us ,we really value a few words from you.Whats your take on the initiative?

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Welcome to Screen4Hope Project.


In our quest to create a safe  TV viewing environment for children in rural ,mining and farming areas during the 2010 FIFA World Cup,the Trail of Hope Foundation realized that of the  estimated 47 million people who live in South Africa , not all of them have the privilege of owning TV sets nor have enough funds to buy tickets, however by virtue of being in South Africa ,they have high hopes of watching the 2010 FIFA World Cup.

But not many of them living in rural ,mining and farming areas will have the opportunity to access a TV set to watch  the spectacle in the comfort of their homes.Therefore we have come up with the Screens for Hope Campaign.We are encouraging corporates to buy a TVs in bundles (10) ,and we would like to donate them to schools , churches , crèches and community projects were children can safely join the estimated 26.3billion spectators from around the world in celebrating the event.

Our Mission

  • Encourage corporates and other potential donors to think about the forgotten rural children who would also want to be part of the historic event
  • Collect and donate Television sets to communities in remote parts of the country including farms ,mines and rural areas.
  • Encourage free shared viewing of games ,at schools , crèches and community projects which will enhance community unity
  • All donated Television sets will belong to the communities they will be donated to .
  • Provide an alternative environment for children to watch the FIFA World Cup matches besides alcohol outlets which may expose them to abuse or abusing substances.

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Street children aim for World Cup victory

South African team playing football

By Pumza Fihlani
BBC News, Durban

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Video: South Africa’s Dreamfields Project

8 April 2010

“My name is Zukisa. My friends call me ‘The Wall’ – nothing can pass me, even Ronaldo” … a team of young footballers who call themselves the A-Stars feature in a commercial filmed by Justin Bonello of BBC TV programme “Cooked” in aid of the Dreamfields Project, which uses football for community development in South Africa.

According to Bonello, he was driving back to Cape Town after filming in Somerset West one afternoon last year when something he saw provided a moment of inspiration.

“There were these impromptu soccer matches taking place on the side of the N2,” Bonello writes on the Dreamfields Project blog. “I started thinking: ‘Would I want my son to play soccer here?’ And the answer was no.

“We then started looking for a charity we could partner with.”

Bonello got in touch with Dreamfields, shared his vision for a short film – and the crew from Cooked in Africa Films was soon headed for Nyanga township where, under the direction of Corne van Rooyen, they began filming the A-Stars boys.

The result was stunning – and the judges of the M-Net Vuka! Awards agreed. The Vuka! Awards were set up to encourage film companies and ad agencies to make TV commercials for causes close to their hearts. The Dreamfields commercial made it through to the finals of the 2009 competition.

“We decided to put together a positive story with real kids,” says Bonello. “We produced it in six hours, with no budget, and made the finals with some of the big boys. Brilliant!”

The Dreamfields Project, brainchild of journalist John Perlman, is using the excitement generated by the 2010 Fifa World Cup to bring soccer fields and equipment – as well as business skills and new social partnerships – to disadvantaged communities across South Africa.

The project, which has already attracted some heavyweight corporate backing, raises money to upgrade existing sports facilities in townships and rural areas, and to build new fields in at least 32 regional soccer centres by the end of 2010.

The organisation also supplies communities with “Dream Bags”, each containing 11 footballs and 15 full sets of kit, and works with the government and other organisations to bring coaching and sports management skills programmes to communities.

SAinfo reporter


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Motorola provides SIM condom for child protection

Motorola will be providing wraparound covers for SIMs, enabling parents to control who their children speak to and when at the click of a mouse.

Services managing kids’ communications generally rely on a compliant network operator and/or a customised handset, but Motorola reckons it has the technology to apply parental controls to any handset on any network by intercepting communication with the SIM.

Norwegian startup Blipper will provide the service. The company shamelessly flaunts the “think of the children” approach, complete with an insipid backstory about the founder’s kids, but completely lacking in technical details.

iSIM in actionThe iSIM wraps around the existing SIM, intercepting communications for the protection of ankle biters

Intercepting SIM communications isn’t new – circuits of a similar nature have been used for years by hackers and those who just want to squeeze two SIMs into a single handset or play similar games. The concept gained popularity with the launch of the iPhone: a SIM-intercept chip can catch network name requests and assure the iPhone it’s on the AT&T network, but these days software unlocks are more popular.

Another SIM-intercept deviceBladox makes all kind of interesting SIM-intercept devices

Motorola’s iSIM (intelligent SIM) is an attempt to take the process mainstream, with the promise of adding SIM functionality without having to work with network operators who control SIMs completely.

Blipper is the first application to do this. Just wrap an iSIM around the SIM card and once the service is live you’ll get a web interface through which you can set the permitted numbers and times your child will be allowed to call. That configuration is sent to the mobile and intercepted by the iSIM, which blocks calls to other numbers by refusing to authenticate the SIM to the phone.

Enterprising children might try ripping off the protective prophylactic, so it’s probably best not to tell them it’s installed. To be fair, the Blipper service is aimed at children in the six to 10 range – a demographic not known for its in-depth understanding of GSM SIM authentication procedures.

We’re not sure how the handset will react to the iSIM’s interference – in our experience it throws up some sort of device-dependent error message. Motorola hasn’t yet responded to a request for more information, but it will certainly depend on the handset model and make.

Obviously a service like this would be better placed with the network operator, but that would open the operator to accusations of putting children at risk of deadly cellphone radiation (reality be damned). In the US Disney offered something similar, but the mouse’s MVNO* failed and the idea hasn’t spread widely.

As a technology the iSIM has potential far beyond controlling the behaviour of children. Network operators have been astoundingly reluctant to do anything interesting with their SIMs, but with Motorola’s iSIM third parties can have a shot and hopefully we’ll see something more interesting than an unlocked iPhones or a kid who can’t make calls in class. ®

*Mobile Virtual Network Operator – all the fun of running a network without the effort required to build one.

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